Privacy Policy
At Peaches & Dream (“we,” “us,” or “our”), accessible via peachesndream.com, we are committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services. We adhere to the highest standards of data protection and transparency, in alignment with the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other applicable data protection laws.
1. Introduction
Your privacy is of paramount importance to us. This Privacy Policy is designed to inform you about the types of personal data we collect, how we use it, the legal bases under which we process it, and what rights you have regarding your personal data. We are dedicated to processing your information fairly, lawfully, and transparently.
2. Scope of This Policy and Data Controller Responsibility
This Privacy Policy applies to all users of peachesndream.com and any services offered through the website, including but not limited to customers, subscribers, and site visitors. For the purposes of applicable data protection laws, Peaches & Dream is the “data controller,” meaning we determine the purposes and means of the processing of your personal data.
3. Categories of Personal Data We Process
We collect and process various categories of personal data, including:
a. Usage Data:
Information automatically collected when you access peachesndream.com, including your browser type and version, IP address, pages visited, session duration, referring URLs, and navigation patterns.
b. Account Data:
Information you provide when creating an account, such as first and last name, billing and shipping addresses, email address, and telephone number.
c. Profile Data:
Information associated with your preferences, buying behavior, wishlists, and purchase history.
d. Communication Data:
Details you submit when contacting our customer support team, including emails and records of communication.
e. Technical Data:
Technical specifications of the device you use to access our website, such as device type, operating system, screen resolution, and versioning.
f. Transaction Data:
Details regarding your purchases on peachesndream.com, including payment method, transaction dates, shipping information, and receipt details.
g. Preference Data:
Your opt-in communications, marketing consents, and interests in specific products or categories.
4. Legal Bases for Processing
We rely on the following legal grounds to process personal data in compliance with GDPR and other data protection regulations:
– Consent: Where you have given us explicit permission to process your data, such as opting in to marketing communications.
– Contractual Necessity: When processing is required to fulfill a contract you have entered into with us (e.g., processing your order).
– Legal Obligation: When we are required to comply with legal or regulatory obligations.
– Legitimate Interests: When processing is necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms. This includes analyzing user behavior to improve services and prevent fraud.
5. Your Rights
As a data subject, you have the following rights under GDPR and CCPA:
– Right of Access: You may request access to your personal data that we hold.
– Right to Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): You may request deletion of your personal data, subject to legal or contractual retention requirements.
– Right to Restriction of Processing: You may ask us to restrict how we process your data under certain conditions.
– Right to Data Portability: You may request a copy of your data in a structured, commonly used format.
– Right to Object: You have the right to object to processing based on legitimate interest or direct marketing.
– Right Not to Be Subject to Automated Decision-Making: You have the right not to be subject to decisions made solely by automated processing.
To exercise any of the above rights, please contact us at [email protected].
6. Security Measures
We implement robust security measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include, but are not limited to:
– SSL encryption for data in transit
– Access control protocols with role-based permissions
– Regular backups and system redundancy
– Staff training on data privacy and security best practices
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.
7. International Data Transfers
Peaches & Dream may transfer your personal data to countries outside your jurisdiction, including the United States. Where such transfers occur, we ensure adequate protection through the use of Standard Contractual Clauses or other appropriate legal safeguards. We are committed to meeting all data protection obligations under GDPR and similar laws in regions where users are based.
8. Data Retention
We retain personal data for only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations. Specific retention durations include:
– Account Data: Retained as long as the account remains active;
– Transaction Data: Retained for 7 years for tax and compliance purposes;
– Communications: Retained for up to 3 years from the last contact;
– Technical & Usage Data: Anonymized after 24 months;
– Marketing Preferences: Reviewed annually or sooner upon opt-out.
9. Cookie Policy
We use cookies and similar technologies to enhance your browsing experience on peachesndream.com. The types of cookies we use include:
– Essential Cookies: Necessary for website functionality such as shopping cart and login features;
– Functional Cookies: Remember your preferences and choices;
– Analytics Cookies: Collect aggregated information on site performance and visitor behavior (e.g., Google Analytics);
– Performance Cookies: Track site responsiveness, speed, and usability.
10. Cookie Management & Compliance
By using our website, you consent to the use of cookies as outlined in this policy. You can adjust your cookie preferences at any time through your browser settings or via our on-site cookie management tool, which complies with both GDPR and CCPA requirements for opt-in and opt-out capabilities.
11. Children’s Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from individuals in this age group. If we become aware that we have inadvertently collected personal data from a child under 13, we will promptly delete such data. Parents or guardians who believe that their child may have provided us with information may contact us at [email protected] to request deletion.
12. Policy Updates
We may revise this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational needs. Material changes will be communicated via appropriate means, which may include email or on-site notification. We encourage users to review this policy periodically to stay informed about how we protect their data.
13. Contact Us
If you have any questions about this Privacy Policy, your personal data, or our data processing practices, please contact us at:
Email: [email protected]
We are committed to upholding the privacy rights of all users of peachesndream.com. If you believe your data has been handled inappropriately, or if you have privacy-related concerns or requests, we encourage you to reach out to our team directly.
Peaches & Dream is fully committed to maintaining compliance with all applicable data protection laws, and to ensuring a transparent and respectful approach to your personal data.